Faculty Profile

Profile

Prior to joining International College, Siam University, Dr. Sumaia Farzana worked in the financial sector in Bangladesh in Retail Banking for over 6 years. She earned her Bachelor of Social Science from Bangladesh, MBA in Marketing from Southeast University (Bangladesh), MBA (International Program) in Human Resource Management from Siam University (Thailand), and PhD in Management from International College, NIDA Thailand.

With 10 years of experience in Higher Education Institutes (HEIs), Dr. Sumaia has developed extensive expertise in quantitative analysis, human resource management, BMC and project management, financial management, and consumer behavior analysis, research, and academic services. Her teaching philosophy focuses on student-centered and lifelong learning, integrating practical knowledge with theoretical concepts to enhance students’ critical thinking, analytical abilities, and problem-solving skills. She is experienced in both online and face-to-face teaching methodologies, applying interactive and technology-enhanced approaches to create inclusive and supportive learning environments.

Dr. Sumaia has vast experience in curriculum design, course development, and program improvement to ensure that academic programs remain relevant, innovative, and aligned with industry needs. In addition to teaching, she is actively involved in quality assurance, including working with international academic quality frameworks such as AUN-QA (ASEAN University Network Quality Assurance) and EdPEx (Education Criteria for Performance Excellence).

Her research is published in international academic journals and conferences, with main interests in social science research, international business, culture, leadership, and consumer and employee behavior.

Academic Background

• Bachelor of Social Science (BSS), National University, Bangladesh
• Masters of Business Administration (MBA) in Marketing, Southeast University, Bangladesh
• Masters of Business Administration (MBA) in Human Resource Management, Siam University, Thailand
• Doctor of Philosophy in Management, International College, National Institute of Development Administration (NIDA), Thailand

Selected Top 10 Publications

• • Farzana S, Charoensukmongkol P (2024), 'Effects of transformational leadership on psychological empowerment and employee engagement: a comparative study of Bangladesh and Thailand'. Journal of Asia Business Studies, Vol. 18 No. 4 pp. 1094–1113, doi: https://doi.org/10.1108/JABS-07-2023-0256
• • Santa Singh Pranpriyakul, Farzana, S (2024). Exploring Sustainable Packaging Awareness and Purchase Intentions Among Thai University Students. Business and Interdisciplinary Studies ICEBIS 2024
• • Farzana, S. and Charoensukmongkol, P. (2023), 'Using approach-inhibition theory of power to explain how participative decision-making enhances innovative work behavior of high power distance-oriented employees', Journal of Organizational Effectiveness: People and Performance, https://doi.org/10.1108/JOEPP-10-2022-0304
• • Potsch, V. P., & Farzana, S. (2019). The Impact of Sustainable Packaging in the Food and Beverage Industry on Consumer Purchasing Behaviour-A Study at Siam University. International Conference on Economics, Business and Interdisciplinary Studies (ICEBIS 2023), pp. 87-95
• • Farzana, S., & Haque, S. (2023). The Influence of Extrinsic Rewards and Organizational Support on Knowledge Sharing Behavior among the Academic Members in Bangladesh–An Application of Theory of Reasoned Action. Business and Interdisciplinary Studies ICEBIS 2023. pp. 193-201
• • Mahamood, S., Rahman, S. U., & Farzana, S. (2023). Influence of Emotional Intelligence and Organizational Support on the Psychological Well-being and the Academic Performance of International Students in Thai Universities. Business and Interdisciplinary Studies ICEBIS 2023.
• • Farzana, S. E-loyalty in Online Shopping: the role of e-satisfaction among the Bangladeshi Consumer. Business and Interdisciplinary Studies ICEBIS 2022
• • Farzana, S., Jayaranjan, M. L. D., & Rahman, S. U. (2021, June). An empirical study on e-book usage intention–perspective of international students studying in Thailand. In 18th International Symposium on Management (INSYMA 2021) (pp. 228-234). Atlantis Press.
• • Srimasorn, J., & Farzana, S. (2021). The Impact of COVID-19 on Students’ Satisfaction During Online Learning–An empirical Study in Thailand. Business and Interdisciplinary Studies ICEBIS2020.
• • Farzana, S., & Rahman, S. U. (2019). Online Shopping Intention of International Students in Thailand: An Empirical Study. In Proceedings of the 3rd International Workshop on Entrepreneurship in Electronic and Mobile Business IWEMB (pp. 161-191).